:root {
  --red: #cf2028;
  --red-dark: #a8171e;
  --green: #00a936;
  --green-dark: #007f2b;
  --ink: #17191e;
  --ink-soft: #23262d;
  --paper: #fbfaf7;
  --paper-deep: #f0eee8;
  --white: #ffffff;
  --line: #dfddd7;
  --muted: #6a6d74;
  --container: 1200px;
  --radius: 16px;
  --shadow: 0 28px 70px rgba(23, 25, 30, 0.12);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; scroll-padding-top: 82px; }
body {
  min-width: 320px;
  background: var(--paper);
  color: var(--ink);
  font-family: "Poppins", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.65;
  overflow-x: hidden;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; }
button, input, textarea { font: inherit; }
a { color: inherit; }
.container, .shell { width: min(100% - 3rem, var(--container)); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; left: 1rem; top: -5rem; z-index: 2000; padding: 0.7rem 1rem; border-radius: 8px; background: var(--ink); color: var(--white); text-decoration: none; }
.skip-link:focus { top: 1rem; }

.eyebrow {
  display: inline-block;
  margin-bottom: 1.15rem;
  color: var(--red);
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.17em;
  text-transform: uppercase;
}
.text-link { display: inline-flex; align-items: center; gap: 0.4rem; margin-top: 1.5rem; color: var(--red); font-weight: 700; text-decoration: none; }
.text-link span { transition: transform 0.2s ease; }
.text-link:hover span { transform: translateX(4px); }

.site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  border-bottom: 1px solid rgba(223, 221, 215, 0.88);
  background: rgba(251, 250, 247, 0.92);
  backdrop-filter: blur(12px);
}
.site-header.scrolled { box-shadow: 0 8px 28px rgba(23, 25, 30, 0.06); }
.header-inner { min-height: 78px; display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; }
.brand { display: flex; align-items: center; gap: 0.75rem; color: var(--ink); text-decoration: none; }
.brand img { width: 46px; height: 46px; object-fit: contain; }
.brand span { font-size: 1.08rem; font-weight: 800; letter-spacing: -0.025em; }
.brand em { color: var(--red); font-style: normal; }
.site-nav { display: flex; align-items: center; gap: 1.65rem; }
.nav-link { position: relative; color: var(--ink); font-size: 0.88rem; font-weight: 600; text-decoration: none; }
.nav-link::after { content: ""; position: absolute; left: 0; bottom: -5px; width: 0; height: 2px; background: var(--red); transition: width 0.2s ease; }
.nav-link:hover::after, .nav-link:focus-visible::after { width: 100%; }
.nav-toggle { display: none; width: 46px; height: 46px; border: 1px solid var(--line); border-radius: 50%; background: var(--white); cursor: pointer; align-items: center; justify-content: center; flex-direction: column; gap: 5px; }
.nav-toggle > span:not(.sr-only) { width: 18px; height: 2px; background: var(--ink); transition: transform 0.2s ease, opacity 0.2s ease; }
.nav-toggle[aria-expanded="true"] > span:nth-child(2) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] > span:nth-child(3) { opacity: 0; }
.nav-toggle[aria-expanded="true"] > span:nth-child(4) { transform: translateY(-7px) rotate(-45deg); }

.btn, .button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  background: var(--ink);
  color: var(--white);
  cursor: pointer;
  font-weight: 700;
  line-height: 1.2;
  padding: 0.8rem 1.65rem;
  text-align: center;
  text-decoration: none;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}
.btn:hover, .button:hover { transform: translateY(-2px); background: var(--red); border-color: var(--red); }
.btn:focus-visible, .button:focus-visible, button:focus-visible, a:focus-visible, input:focus-visible, textarea:focus-visible { outline: 3px solid rgba(0, 169, 54, 0.3); outline-offset: 3px; }
.btn-lg { min-height: 56px; padding: 1rem 2rem; font-size: 1rem; }
.btn-green, .button-primary { background: var(--green); border-color: var(--green); }
.btn-green:hover, .button-primary:hover { background: var(--green-dark); border-color: var(--green-dark); }
.btn-outline, .button-secondary { background: transparent; color: var(--ink); }
.btn-outline:hover, .button-secondary:hover { background: var(--ink); border-color: var(--ink); color: var(--white); }
.nav-cta { min-height: 44px; padding: 0.7rem 1.25rem; font-size: 0.86rem; }

.hero { padding: clamp(5.2rem, 11vw, 9rem) 0 clamp(4.4rem, 9vw, 7rem); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.45fr) minmax(320px, 0.55fr); gap: clamp(3rem, 7vw, 7rem); align-items: end; }
.hero h1 { max-width: 10.6ch; font-size: clamp(3.5rem, 7.5vw, 6.6rem); font-weight: 800; letter-spacing: -0.052em; line-height: 0.98; }
.full-stop { color: var(--red); }
.hero-sub { max-width: 42rem; margin-top: 2rem; color: var(--muted); font-size: clamp(1.08rem, 1.65vw, 1.3rem); line-height: 1.65; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.8rem; margin-top: 2.3rem; }
.hero-meta { margin-top: 2.9rem; color: var(--muted); font-size: 0.76rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; }
.hero-proof { border-top: 4px solid var(--red); background: var(--white); box-shadow: var(--shadow); padding: 1.8rem; }
.proof-label { margin-bottom: 0.5rem; color: var(--muted); font-size: 0.72rem; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase; }
.proof-item { display: grid; grid-template-columns: 2.3rem 1fr; gap: 0.8rem; padding: 1.25rem 0; border-bottom: 1px solid var(--line); }
.proof-item > span { color: var(--red); font-size: 0.78rem; font-weight: 700; }
.proof-item strong, .proof-item small { display: block; }
.proof-item strong { margin-bottom: 0.28rem; font-size: 1.05rem; }
.proof-item small { color: var(--muted); font-size: 0.84rem; line-height: 1.5; }
.hero-proof .text-link { font-size: 0.88rem; }

.ticker { overflow: hidden; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); background: var(--white); padding: 0.82rem 0; white-space: nowrap; }
.ticker-track { display: inline-flex; width: max-content; animation: ticker-scroll 38s linear infinite; }
.ticker span { padding: 0 1.2rem; font-size: 0.88rem; font-weight: 800; letter-spacing: 0.12em; text-transform: uppercase; }
.ticker .cy { color: var(--red); }
.ticker .sep { color: var(--green); padding-inline: 0.25rem; }
.ticker-dark { background: var(--ink); border-color: #353840; color: var(--white); }
@keyframes ticker-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

.section { padding: clamp(5rem, 10vw, 8rem) 0; }
.section-white { background: var(--white); }
.section-ink { background: var(--ink); color: var(--paper); }
.split { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(3rem, 7vw, 6.5rem); align-items: start; }
.statement { max-width: 19ch; font-size: clamp(2rem, 4vw, 3.5rem); font-weight: 800; letter-spacing: -0.035em; line-height: 1.12; }
.underline-green { box-shadow: inset 0 -0.27em 0 rgba(0, 169, 54, 0.3); }
.side-note { padding-top: 3.2rem; color: var(--muted); font-size: 1.06rem; }
.side-note p + p { margin-top: 1.2rem; }
.section-heading { display: flex; align-items: end; justify-content: space-between; gap: 3rem; margin-bottom: 3.2rem; }
.section-heading > p { max-width: 30rem; color: var(--muted); }

.services-list { border-top: 1px solid var(--ink); }
.service-row { border-bottom: 1px solid var(--ink); }
.service-head { display: grid; width: 100%; grid-template-columns: 5rem 1fr auto; align-items: center; gap: 1.5rem; padding: 1.65rem 0.45rem; border: 0; background: transparent; color: var(--ink); cursor: pointer; text-align: left; }
.service-row:hover { background: rgba(207, 32, 40, 0.025); }
.service-num { color: var(--red); font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em; }
.service-title { font-size: clamp(1.35rem, 2.5vw, 2.15rem); font-weight: 800; letter-spacing: -0.025em; line-height: 1.2; }
.service-toggle-icon { color: var(--muted); font-size: 1.7rem; font-weight: 400; transition: transform 0.25s ease, color 0.25s ease; }
.service-row.active .service-toggle-icon { color: var(--red); transform: rotate(45deg); }
.service-body { overflow: hidden; }
.service-body-inner { max-width: 48rem; padding: 0 1rem 1.9rem 6.95rem; color: var(--muted); }
.service-body-inner a { display: inline-block; margin-top: 0.7rem; color: var(--red); font-weight: 700; text-decoration: none; }

.website-section { background: var(--paper-deep); }
.feature-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(3.5rem, 7vw, 7rem); align-items: center; }
.feature-copy h2, .visibility-intro h2, .reputation-copy h2 { font-size: clamp(2.2rem, 4.5vw, 4rem); font-weight: 800; letter-spacing: -0.043em; line-height: 1.07; }
.feature-copy > p:not(.eyebrow), .visibility-intro > p:not(.eyebrow), .reputation-copy > p:not(.eyebrow) { margin-top: 1.5rem; color: var(--muted); font-size: 1.03rem; }
.check-list { display: grid; gap: 1rem; margin: 2rem 0; list-style: none; }
.check-list li { position: relative; padding-left: 2.1rem; }
.check-list li::before { content: "✓"; position: absolute; left: 0; top: 0.05rem; display: grid; width: 1.35rem; height: 1.35rem; place-items: center; border-radius: 50%; background: var(--green); color: var(--white); font-size: 0.75rem; font-weight: 800; }
.check-list strong, .check-list span { display: block; }
.check-list span { color: var(--muted); font-size: 0.9rem; }
.site-preview { overflow: hidden; border: 1px solid #d5d1c9; border-radius: 18px; background: var(--white); box-shadow: 0 35px 75px rgba(23, 25, 30, 0.16); transform: rotate(1.3deg); }
.preview-toolbar { display: flex; align-items: center; gap: 0.42rem; min-height: 42px; padding: 0 1rem; border-bottom: 1px solid var(--line); background: #f4f2ed; }
.preview-toolbar i { width: 8px; height: 8px; border-radius: 50%; background: #c6c2ba; }
.preview-toolbar i:first-child { background: var(--red); }
.preview-toolbar i:nth-child(2) { background: #e5b82f; }
.preview-toolbar i:nth-child(3) { background: var(--green); }
.preview-toolbar span { margin-left: auto; color: #96938c; font-size: 0.65rem; }
.preview-page { padding: clamp(1rem, 3vw, 2rem); }
.preview-nav { display: flex; justify-content: space-between; align-items: center; padding-bottom: 1.6rem; font-size: 0.67rem; }
.preview-nav strong { font-size: 0.8rem; }
.preview-nav span { color: var(--muted); }
.preview-hero { min-height: 290px; display: flex; flex-direction: column; align-items: start; justify-content: center; padding: clamp(1.5rem, 4vw, 3rem); border-radius: 8px; background: var(--ink); color: var(--white); }
.preview-hero small { color: #95e6ac; font-size: 0.57rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; }
.preview-hero strong { max-width: 7ch; margin-top: 0.6rem; font-size: clamp(2rem, 4vw, 3.4rem); letter-spacing: -0.06em; line-height: 0.98; }
.preview-hero > span { margin-top: 0.7rem; color: #b8bcc4; font-size: 0.68rem; }
.preview-hero b { margin-top: 1rem; border-radius: 999px; background: var(--red); padding: 0.55rem 0.9rem; font-size: 0.6rem; }
.preview-projects { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.8rem; margin-top: 1rem; }
.preview-projects i { display: block; aspect-ratio: 1.35; border-radius: 5px; background: linear-gradient(135deg, #e2e0da, #bfc1c6); }
.preview-projects i:nth-child(2) { background: linear-gradient(135deg, #b9e9c8, #77a987); }
.preview-projects i:nth-child(3) { background: linear-gradient(135deg, #efb5b7, #b7595e); }
.preview-caption { display: flex; align-items: end; justify-content: space-between; gap: 1rem; padding-top: 0.8rem; }
.preview-caption span { color: var(--red); font-size: 0.55rem; font-weight: 700; text-transform: uppercase; }
.preview-caption b { font-size: 0.65rem; }

.client-example {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(2.5rem, 6vw, 6rem);
  margin-top: clamp(4rem, 8vw, 7rem);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  padding: clamp(2rem, 4vw, 3.4rem) 0;
}
.client-example h3 { font-size: clamp(2rem, 4.5vw, 3.6rem); font-weight: 800; letter-spacing: -0.045em; line-height: 1.05; }
.client-example-copy > p:not(.eyebrow) { max-width: 44rem; margin-top: 1rem; color: var(--muted); }
.client-example-details { align-self: center; }
.client-outcomes { display: grid; margin-bottom: 1.6rem; border-top: 1px solid var(--line); }
.client-outcomes span { position: relative; border-bottom: 1px solid var(--line); padding: 0.85rem 0 0.85rem 1.6rem; font-size: 0.86rem; font-weight: 700; }
.client-outcomes span::before { content: "✓"; position: absolute; left: 0; color: var(--green-dark); font-weight: 800; }
.client-links { display: flex; flex-wrap: wrap; gap: 0.7rem; }
.client-links .btn { padding-inline: 1.2rem; font-size: 0.82rem; }
.client-links .btn span { margin-left: 0.35rem; }

.meta-growth-section { background: var(--ink); color: var(--white); }
.meta-growth-grid { display: grid; grid-template-columns: 1fr 0.95fr; gap: clamp(3.5rem, 7vw, 7rem); align-items: center; }
.meta-growth-copy h2 { max-width: 12ch; font-size: clamp(2.5rem, 5vw, 4.7rem); font-weight: 800; letter-spacing: -0.05em; line-height: 1.03; }
.meta-growth-copy h2 span { color: var(--green); }
.meta-growth-copy > p:not(.eyebrow) { max-width: 43rem; margin-top: 1.35rem; color: #b3b7bf; }
.meta-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1.25rem; margin-top: 2rem; }
.meta-actions .text-link { margin-top: 0; }
.meta-lab { overflow: hidden; border-radius: var(--radius); background: var(--paper); color: var(--ink); box-shadow: 0 32px 90px rgba(0,0,0,0.3); }
.meta-lab-head { display: flex; justify-content: space-between; gap: 1rem; padding: 1.25rem 1.4rem; border-bottom: 1px solid var(--line); }
.meta-lab-head span { font-weight: 800; }
.meta-lab-head small { color: var(--muted); font-size: 0.65rem; font-weight: 700; letter-spacing: 0.1em; }
.meta-lab-body { padding: 0.7rem 1.4rem; }
.meta-variable { display: grid; grid-template-columns: 0.7fr repeat(3, 1fr); gap: 0.6rem; align-items: center; padding: 1rem 0; border-bottom: 1px solid var(--line); }
.meta-variable:last-child { border-bottom: 0; }
.meta-variable span { color: var(--red); font-size: 0.67rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }
.meta-variable strong { border-radius: 6px; background: var(--white); padding: 0.65rem 0.4rem; font-size: 0.72rem; text-align: center; }
.meta-data-strip { display: grid; grid-template-columns: repeat(3, 1fr); background: var(--red); color: var(--white); }
.meta-data-strip div { padding: 1.05rem; border-right: 1px solid rgba(255,255,255,0.25); }
.meta-data-strip div:last-child { border-right: 0; }
.meta-data-strip small, .meta-data-strip strong { display: block; }
.meta-data-strip small { margin-bottom: 0.2rem; opacity: 0.72; font-size: 0.62rem; letter-spacing: 0.1em; text-transform: uppercase; }
.meta-data-strip strong { font-size: 0.78rem; }
.meta-lab > p { padding: 1rem 1.4rem; color: var(--muted); font-size: 0.82rem; }

.qualification-section { background: var(--white); }
.qualification-intro { display: grid; grid-template-columns: 1.1fr 0.9fr; column-gap: clamp(3rem, 7vw, 7rem); align-items: end; }
.qualification-intro .eyebrow { grid-column: 1 / -1; }
.qualification-intro h2 { max-width: 15ch; font-size: clamp(2.4rem, 5vw, 4.5rem); font-weight: 800; letter-spacing: -0.048em; line-height: 1.04; }
.qualification-intro h2 span { color: var(--red); }
.qualification-intro > p:not(.eyebrow) { color: var(--muted); font-size: 1.03rem; }
.qualification-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 4rem; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.qualification-card { min-height: 310px; padding: 1.8rem 1.7rem 2rem 0; }
.qualification-card + .qualification-card { border-left: 1px solid var(--line); padding-left: 1.7rem; }
.qualification-number { display: block; margin-bottom: 4rem; color: var(--red); font-size: 0.76rem; font-weight: 700; letter-spacing: 0.1em; }
.qualification-card h3 { max-width: 16ch; margin-bottom: 0.8rem; font-size: 1.3rem; line-height: 1.25; }
.qualification-card p { color: var(--muted); font-size: 0.9rem; }
.lead-journey { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr; align-items: center; gap: 0.9rem; margin-top: 3.5rem; border-radius: var(--radius); background: var(--ink); color: var(--white); padding: 1.5rem; }
.lead-journey div { min-height: 92px; display: flex; flex-direction: column; justify-content: center; padding: 0.75rem; }
.lead-journey span { margin-bottom: 0.35rem; color: #84df9e; font-size: 0.64rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.lead-journey strong { font-size: 0.86rem; line-height: 1.45; }
.lead-journey i { color: var(--red); font-size: 1.2rem; font-style: normal; }
.roi-panel { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: clamp(2.5rem, 6vw, 6rem); align-items: end; margin-top: 2rem; border-radius: var(--radius); background: var(--paper-deep); padding: clamp(1.7rem, 4vw, 3rem); }
.roi-panel .eyebrow { margin-bottom: 0.65rem; }
.roi-panel h3 { font-size: clamp(1.8rem, 3vw, 2.8rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1.08; }
.roi-panel > p { color: var(--muted); }

.visibility-section { background: var(--green); color: var(--white); }
.visibility-section .eyebrow { color: var(--white); opacity: 0.8; }
.visibility-intro { display: grid; grid-template-columns: 1fr 1fr; column-gap: 5rem; align-items: end; }
.visibility-intro .eyebrow { grid-column: 1 / -1; }
.visibility-intro > p:not(.eyebrow) { color: rgba(255,255,255,0.84); }
.visibility-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 3.5rem; border-top: 1px solid rgba(255,255,255,0.45); border-bottom: 1px solid rgba(255,255,255,0.45); }
.visibility-card { min-height: 250px; padding: 1.8rem 1.4rem; border-right: 1px solid rgba(255,255,255,0.32); }
.visibility-card:last-child { border-right: 0; }
.visibility-card > span { display: block; margin-bottom: 3rem; color: rgba(255,255,255,0.65); font-size: 0.75rem; font-weight: 700; }
.visibility-card h3 { margin-bottom: 0.7rem; font-size: 1.15rem; }
.visibility-card p { color: rgba(255,255,255,0.82); font-size: 0.88rem; }
.guidance-note { display: flex; gap: 1rem; margin-top: 2rem; padding: 1.35rem 1.5rem; border-radius: 10px; background: rgba(0,0,0,0.13); }
.guidance-note strong { flex: 0 0 auto; }

.reputation-section { background: var(--ink); color: var(--white); }
.reputation-grid { display: grid; grid-template-columns: 1fr 0.9fr; gap: clamp(3rem, 7vw, 7rem); align-items: center; }
.reputation-copy > p:not(.eyebrow) { color: #aeb2ba; }
.platforms { display: flex; flex-wrap: wrap; gap: 0.65rem; margin-top: 2rem; }
.platforms span { border: 1px solid #454952; border-radius: 999px; padding: 0.5rem 0.85rem; color: #dfe2e7; font-size: 0.78rem; font-weight: 600; }
.review-flow { overflow: hidden; border-radius: var(--radius); background: var(--paper); color: var(--ink); box-shadow: 0 25px 80px rgba(0,0,0,0.22); }
.flow-heading { display: flex; justify-content: space-between; gap: 1rem; padding: 1.3rem 1.4rem; border-bottom: 1px solid var(--line); }
.flow-heading span { font-weight: 800; }
.flow-heading small { color: var(--muted); }
.review-flow ol { padding: 0.5rem 1.4rem; list-style: none; }
.review-flow li { display: grid; grid-template-columns: 2.1rem 1fr; gap: 0.8rem; padding: 1.15rem 0; border-bottom: 1px solid var(--line); }
.review-flow li:last-child { border-bottom: 0; }
.review-flow li > span { display: grid; width: 1.75rem; height: 1.75rem; place-items: center; border-radius: 50%; background: rgba(0,169,54,0.12); color: var(--green-dark); font-size: 0.76rem; font-weight: 800; }
.review-flow strong, .review-flow small { display: block; }
.review-flow small { margin-top: 0.15rem; color: var(--muted); }
.flow-result { display: grid; gap: 0.3rem; padding: 1.4rem; background: var(--red); color: var(--white); }
.flow-result span { font-size: 0.86rem; opacity: 0.9; }

.outcomes-section { background: var(--white); }
.outcomes-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 3.5rem; border-top: 1px solid var(--ink); }
.outcomes-grid article { padding: 2rem 1.25rem 0 0; }
.outcomes-grid article + article { padding-left: 1.25rem; border-left: 1px solid var(--line); }
.outcomes-grid strong { color: var(--red); font-size: 0.78rem; }
.outcomes-grid h3 { margin: 2rem 0 0.6rem; font-size: 1.2rem; }
.outcomes-grid p { color: var(--muted); font-size: 0.9rem; }

.process-section { background: var(--paper-deep); }
.process-intro { max-width: 30rem; margin-top: 1.5rem; color: var(--muted); }
.process-list { border-top: 1px solid var(--ink); list-style: none; }
.process-list li { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: 1.35rem 0; border-bottom: 1px solid var(--ink); }
.process-list li > span { color: var(--red); font-size: 0.76rem; font-weight: 700; }
.process-list strong { font-size: 1.12rem; }
.process-list p { margin-top: 0.3rem; color: var(--muted); font-size: 0.9rem; }

.audit-band { padding: clamp(4.5rem, 8vw, 6.5rem) 0; background: var(--red); color: var(--white); }
.audit-band .eyebrow { color: var(--white); opacity: 0.8; }
.audit-band-inner { display: grid; grid-template-columns: 1fr auto; gap: 4rem; align-items: center; }
.audit-band h2 { max-width: 16ch; font-size: clamp(2.2rem, 4vw, 3.7rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1.07; }
.audit-band-inner p:not(.eyebrow) { max-width: 44rem; margin-top: 1.25rem; color: rgba(255,255,255,0.86); }
.audit-band .audit-band-inner > .btn { background: var(--white); border-color: var(--white); color: var(--ink); }
.audit-band .audit-band-inner > .btn:hover { background: var(--ink); border-color: var(--ink); color: var(--white); }
.audit-form-wrap { padding-top: 3rem; }
.audit-card { border-radius: var(--radius); background: var(--white); color: var(--ink); padding: clamp(1.5rem, 4vw, 3rem); box-shadow: var(--shadow); }
.form-heading { margin-bottom: 1.5rem; }
.form-heading h3 { font-size: 1.5rem; }
.form-heading p { color: var(--muted); }
form label, form legend { display: block; color: inherit; font-size: 0.86rem; font-weight: 700; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0 1.25rem; }
input:not([type="checkbox"]), textarea { width: 100%; margin-top: 0.42rem; border: 1.5px solid var(--line); border-radius: 9px; background: var(--paper); color: var(--ink); padding: 0.82rem 0.9rem; }
textarea { min-height: 126px; resize: vertical; }
form > label, .form-grid label { margin-top: 1rem; }
fieldset { margin-top: 1.5rem; border: 0; }
.choice-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.65rem; margin-top: 0.65rem; }
.choice-grid label { display: flex; align-items: center; gap: 0.6rem; border: 1px solid var(--line); border-radius: 8px; background: var(--paper); padding: 0.75rem; cursor: pointer; }
.choice-grid input { accent-color: var(--green); }
.form-actions { display: flex; align-items: center; gap: 1.25rem; margin-top: 1.5rem; }
.form-actions p { max-width: 35rem; color: var(--muted); font-size: 0.72rem; }
.form-actions p a { color: var(--red); }
.form-status { min-height: 1.5rem; margin-top: 1rem; font-size: 0.9rem; font-weight: 700; }

.contact-heading { max-width: 15ch; font-size: clamp(2.7rem, 6vw, 5rem); font-weight: 800; letter-spacing: -0.047em; line-height: 1.03; }
.contact-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(3rem, 7vw, 7rem); margin-top: 3.5rem; }
.contact-details > p { max-width: 32rem; margin-bottom: 2rem; color: #aeb2ba; font-size: 1.02rem; }
.contact-link { display: block; margin-bottom: 1.3rem; border-bottom: 1px solid #3a3d44; padding-bottom: 1rem; color: var(--white); font-size: clamp(1rem, 2vw, 1.35rem); font-weight: 700; text-decoration: none; }
.contact-link span { display: block; margin-bottom: 0.25rem; color: var(--green); font-size: 0.68rem; letter-spacing: 0.13em; text-transform: uppercase; }
.contact-link:hover { color: var(--green); }
.contact-details small { display: block; margin-top: 2rem; color: #888d96; }
.section-ink form label { color: var(--paper); }
.section-ink input:not([type="checkbox"]), .section-ink textarea { border-color: #393d45; background: var(--ink-soft); color: var(--white); }
.section-ink input:focus, .section-ink textarea:focus { border-color: var(--green); }
.section-ink form > .btn { width: 100%; margin-top: 1.25rem; }
.section-ink .form-status { color: var(--green); }

.site-footer { border-top: 1px solid #30333a; background: var(--ink); color: #92969e; padding: 2.3rem 0; }
.footer-inner { display: flex; align-items: end; justify-content: space-between; gap: 2rem; font-size: 0.8rem; }
.footer-inner div { display: grid; gap: 0.2rem; }
.footer-inner strong { color: var(--white); font-size: 0.95rem; }
.footer-inner a { color: var(--white); }

/* Meta advertising service page */
.meta-page-hero { background: var(--ink); color: var(--white); padding: clamp(5.5rem, 11vw, 9rem) 0 clamp(4.5rem, 9vw, 7rem); }
.meta-page-hero-grid { display: grid; grid-template-columns: 1.08fr 0.92fr; gap: clamp(3.5rem, 8vw, 8rem); align-items: center; }
.meta-page-hero h1 { max-width: 11ch; font-size: clamp(3.3rem, 7vw, 6.5rem); font-weight: 800; letter-spacing: -0.057em; line-height: 0.96; }
.meta-page-hero h1 span { color: var(--red); }
.meta-page-hero-copy > p:not(.eyebrow):not(.meta-page-note) { max-width: 43rem; margin-top: 1.7rem; color: #b5b9c1; font-size: clamp(1.02rem, 1.5vw, 1.2rem); }
.meta-btn-light { border-color: #656a73; color: var(--white); }
.meta-btn-light:hover { border-color: var(--white); background: var(--white); color: var(--ink); }
.meta-page-note { margin-top: 1.5rem; color: #818690; font-size: 0.78rem; font-weight: 600; letter-spacing: 0.04em; }
.campaign-console { overflow: hidden; border: 1px solid #383b43; border-radius: var(--radius); background: #20232a; box-shadow: 0 35px 90px rgba(0,0,0,0.35); }
.campaign-console-head { display: flex; justify-content: space-between; gap: 1rem; padding: 1.15rem 1.3rem; border-bottom: 1px solid #383b43; color: #d4d7dc; font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; }
.campaign-console-head small { color: #7f858f; font-size: 0.66rem; letter-spacing: 0; }
.campaign-question { display: grid; grid-template-columns: 1fr auto; gap: 0.35rem 1rem; padding: 1.3rem; border-bottom: 1px solid #383b43; }
.campaign-question span { grid-column: 1 / -1; color: var(--green); font-size: 0.62rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.campaign-question strong { max-width: 24ch; font-size: 0.95rem; }
.campaign-question i { align-self: center; border: 1px solid #484c55; border-radius: 999px; padding: 0.35rem 0.6rem; color: #aeb3bb; font-size: 0.62rem; font-style: normal; }
.campaign-decision { display: flex; justify-content: space-between; gap: 1rem; padding: 1.3rem; background: var(--red); }
.campaign-decision span { font-size: 0.67rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.campaign-decision strong { font-size: 0.9rem; }

.meta-science-section { background: var(--paper-deep); }
.meta-section-intro { max-width: 850px; }
.meta-section-intro h2, .data-heading h2 { max-width: 16ch; font-size: clamp(2.4rem, 5vw, 4.5rem); font-weight: 800; letter-spacing: -0.048em; line-height: 1.04; }
.meta-section-intro > p:not(.eyebrow), .data-heading > p:not(.eyebrow) { max-width: 48rem; margin-top: 1.4rem; color: var(--muted); font-size: 1.03rem; }
.science-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 3.5rem; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.science-card { min-height: 260px; padding: 1.5rem 1.25rem; border-right: 1px solid var(--line); }
.science-card:last-child { border-right: 0; }
.science-card > span { display: block; margin-bottom: 4rem; color: var(--red); font-size: 0.72rem; font-weight: 700; }
.science-card h3 { margin-bottom: 0.65rem; font-size: 1.15rem; }
.science-card p { color: var(--muted); font-size: 0.86rem; }
.testing-rule { display: flex; gap: 0.8rem; margin-top: 2rem; border-left: 4px solid var(--green); background: var(--white); padding: 1.15rem 1.3rem; }
.testing-rule span { color: var(--muted); }

.meta-creative-section { background: var(--ink); color: var(--white); }
.creative-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(3.5rem, 7vw, 7rem); align-items: center; }
.creative-copy h2 { max-width: 12ch; font-size: clamp(2.4rem, 5vw, 4.5rem); font-weight: 800; letter-spacing: -0.05em; line-height: 1.04; }
.creative-copy > p:not(.eyebrow) { margin-top: 1.35rem; color: #b1b5bd; }
.creative-matrix { overflow: hidden; border: 1px solid #3a3e46; border-radius: var(--radius); }
.creative-matrix-head, .creative-matrix > div { display: grid; grid-template-columns: 0.7fr 1.45fr 0.85fr; gap: 1rem; align-items: center; padding: 1rem 1.2rem; border-bottom: 1px solid #3a3e46; }
.creative-matrix > div:last-child { border-bottom: 0; }
.creative-matrix-head { background: #282b32; color: #898e97; font-size: 0.61rem; font-weight: 700; letter-spacing: 0.09em; text-transform: uppercase; }
.creative-matrix > div:not(.creative-matrix-head) strong { color: var(--green); font-size: 0.77rem; }
.creative-matrix > div:not(.creative-matrix-head) span { color: #b9bdc5; font-size: 0.75rem; }
.creative-matrix b { border-radius: 999px; background: var(--white); color: var(--ink); padding: 0.45rem 0.65rem; font-size: 0.62rem; text-align: center; }
.ethical-urgency { display: grid; grid-template-columns: 0.35fr 1fr; gap: 2rem; margin-top: 3.5rem; border-top: 1px solid #42464e; padding-top: 2rem; }
.ethical-urgency > span { color: var(--red); font-size: 0.76rem; font-weight: 700; letter-spacing: 0.11em; text-transform: uppercase; }
.ethical-urgency p { color: #b1b5bd; }

.behaviour-section { background: var(--white); }
.behaviour-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(3.5rem, 8vw, 8rem); }
.behaviour-grid h2 { max-width: 13ch; font-size: clamp(2.3rem, 4.5vw, 4rem); font-weight: 800; letter-spacing: -0.045em; line-height: 1.06; }
.behaviour-copy > p { color: var(--muted); font-size: 1.05rem; }
.behaviour-points { display: grid; grid-template-columns: 1fr 1fr; margin-top: 2rem; border-top: 1px solid var(--ink); }
.behaviour-points article { min-height: 155px; padding: 1.2rem 1rem 1.2rem 0; border-bottom: 1px solid var(--line); }
.behaviour-points article:nth-child(even) { border-left: 1px solid var(--line); padding-left: 1rem; }
.behaviour-points strong, .behaviour-points span { display: block; }
.behaviour-points strong { margin-bottom: 0.45rem; color: var(--red); }
.behaviour-points span { color: var(--muted); font-size: 0.85rem; }

.data-confidence-section { background: var(--paper-deep); }
.data-heading { max-width: 900px; }
.data-stages { margin-top: 3.5rem; border-top: 1px solid var(--ink); list-style: none; }
.data-stages li { display: grid; grid-template-columns: 4.5rem 0.75fr 1.25fr; gap: 1rem; align-items: start; padding: 1.4rem 0; border-bottom: 1px solid var(--ink); }
.data-stages li > span { color: var(--red); font-size: 0.74rem; font-weight: 700; }
.data-stages li > div { display: contents; }
.data-stages strong { font-size: 1.05rem; }
.data-stages p { color: var(--muted); font-size: 0.9rem; }
.measurement-strip { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 2.2rem; border-radius: var(--radius); background: var(--white); box-shadow: 0 20px 50px rgba(23,25,30,0.08); }
.measurement-strip div { padding: 1.3rem; border-right: 1px solid var(--line); }
.measurement-strip div:last-child { border-right: 0; }
.measurement-strip small, .measurement-strip strong { display: block; }
.measurement-strip small { margin-bottom: 0.4rem; color: var(--green-dark); font-size: 0.64rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }
.measurement-strip strong { font-size: 0.82rem; }

.monthly-section { background: var(--green); color: var(--white); }
.monthly-section .eyebrow { color: var(--white); opacity: 0.82; }
.monthly-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(3.5rem, 8vw, 8rem); align-items: center; }
.monthly-grid h2 { max-width: 15ch; font-size: clamp(2.3rem, 4.5vw, 4rem); font-weight: 800; letter-spacing: -0.045em; line-height: 1.05; }
.monthly-grid > div:first-child > p:not(.eyebrow) { margin: 1.4rem 0 2rem; color: rgba(255,255,255,0.86); }
.monthly-grid .btn { background: var(--ink); border-color: var(--ink); }
.monthly-grid .btn:hover { background: var(--white); border-color: var(--white); color: var(--ink); }
.monthly-cycle { border-top: 1px solid rgba(255,255,255,0.5); }
.monthly-cycle article { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: 1.35rem 0; border-bottom: 1px solid rgba(255,255,255,0.5); }
.monthly-cycle article > span { color: rgba(255,255,255,0.7); font-size: 0.72rem; font-weight: 700; }
.monthly-cycle strong { font-size: 1.08rem; }
.monthly-cycle p { margin-top: 0.25rem; color: rgba(255,255,255,0.82); font-size: 0.87rem; }

.connected-section { background: var(--white); }
.connected-flow { display: flex; flex-wrap: wrap; align-items: center; gap: 0.7rem; margin-top: 2.5rem; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); padding: 1.5rem 0; }
.connected-flow span { border-radius: 999px; background: var(--ink); color: var(--white); padding: 0.65rem 0.9rem; font-size: 0.75rem; font-weight: 700; }
.connected-flow i { color: var(--red); font-style: normal; }
.meta-faq-section { background: var(--paper-deep); }
.faq-grid { display: grid; grid-template-columns: 0.7fr 1.3fr; gap: clamp(3.5rem, 8vw, 8rem); }
.faq-list { border-top: 1px solid var(--ink); }
.faq-list details { border-bottom: 1px solid var(--ink); }
.faq-list summary { display: flex; justify-content: space-between; gap: 1rem; padding: 1.25rem 0; cursor: pointer; font-weight: 700; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: var(--red); font-size: 1.25rem; font-weight: 400; transition: transform 0.2s ease; }
.faq-list details[open] summary span { transform: rotate(45deg); }
.faq-list details p { max-width: 48rem; padding: 0 2rem 1.25rem 0; color: var(--muted); }
.meta-final-cta h2 { max-width: 19ch; }

.legal { max-width: 820px; padding: 8rem 0 6rem; }
.legal h1 { max-width: 12ch; font-size: clamp(2.8rem, 7vw, 5rem); line-height: 1; letter-spacing: -0.05em; margin: 0 0 2rem; }
.legal h2 { font-size: 1.5rem; letter-spacing: -0.02em; margin: 2.5rem 0 0.7rem; }
.legal p, .legal li { color: var(--muted); }
.legal a { color: var(--red); }
.legal .back { display: inline-block; margin-bottom: 1.75rem; font-weight: 700; text-decoration: none; }
.state .eyebrow { color: var(--red); }
.state p { color: var(--muted) !important; }
.state a:not(.button) { color: var(--green-dark) !important; }

.reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.in-view { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .nav-toggle { display: flex; }
  .site-nav { position: absolute; left: 1.5rem; right: 1.5rem; top: calc(100% + 8px); display: none; align-items: stretch; gap: 0; border: 1px solid var(--line); border-radius: 12px; background: var(--white); box-shadow: var(--shadow); padding: 0.7rem; }
  .site-nav.open { display: grid; }
  .nav-link { padding: 0.8rem 0.75rem; }
  .nav-link::after { display: none; }
  .nav-cta { margin-top: 0.4rem; }
  .hero-grid { grid-template-columns: 1fr; align-items: start; }
  .hero-proof { max-width: 620px; }
  .meta-growth-grid, .meta-page-hero-grid { grid-template-columns: 1fr; }
  .meta-lab, .campaign-console { max-width: 680px; }
  .science-grid, .measurement-strip { grid-template-columns: 1fr 1fr; }
  .science-card:nth-child(2), .measurement-strip div:nth-child(2) { border-right: 0; }
  .science-card:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .measurement-strip div:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .visibility-grid, .outcomes-grid { grid-template-columns: 1fr 1fr; }
  .lead-journey { grid-template-columns: 1fr 1fr; }
  .lead-journey i { display: none; }
  .visibility-card:nth-child(2) { border-right: 0; }
  .visibility-card:nth-child(-n+2) { border-bottom: 1px solid rgba(255,255,255,0.32); }
  .outcomes-grid article:nth-child(3) { border-left: 0; }
  .outcomes-grid article:nth-child(n+3) { margin-top: 2rem; border-top: 1px solid var(--line); }
}

@media (max-width: 760px) {
  .container, .shell { width: min(100% - 2rem, var(--container)); }
  .header-inner { min-height: 70px; }
  .brand img { width: 40px; height: 40px; }
  .hero { padding-top: 4.5rem; }
  .hero h1 { font-size: clamp(3.2rem, 16vw, 5.2rem); }
  .hero-actions .btn { width: 100%; }
  .split, .feature-grid, .client-example, .qualification-intro, .roi-panel, .visibility-intro, .reputation-grid, .contact-grid, .creative-grid, .behaviour-grid, .monthly-grid, .faq-grid { grid-template-columns: 1fr; }
  .side-note { padding-top: 0; }
  .section-heading { display: block; }
  .section-heading > p { margin-top: 1.25rem; }
  .service-head { grid-template-columns: 3.2rem 1fr auto; gap: 0.7rem; padding-inline: 0; }
  .service-body-inner { padding-left: 3.9rem; }
  .site-preview { transform: none; }
  .meta-actions { align-items: stretch; flex-direction: column; }
  .meta-actions .btn { width: 100%; }
  .meta-actions .text-link { justify-content: center; }
  .creative-matrix { margin-top: 1rem; }
  .ethical-urgency { grid-template-columns: 1fr; gap: 0.8rem; }
  .data-stages li { grid-template-columns: 3.5rem 1fr; }
  .data-stages li > div { display: block; }
  .data-stages p { margin-top: 0.35rem; }
  .qualification-intro { gap: 0; }
  .qualification-intro .eyebrow { grid-column: auto; }
  .qualification-intro > p:not(.eyebrow) { margin-top: 1.3rem; }
  .qualification-grid { grid-template-columns: 1fr; }
  .qualification-card { min-height: 0; padding: 1.6rem 0; }
  .qualification-card + .qualification-card { border-top: 1px solid var(--line); border-left: 0; padding-left: 0; }
  .qualification-number { margin-bottom: 1.7rem; }
  .visibility-intro { gap: 0; }
  .visibility-intro .eyebrow { grid-column: auto; }
  .guidance-note { display: grid; }
  .audit-band-inner { grid-template-columns: 1fr; gap: 2rem; }
  .audit-band-inner > .btn { width: 100%; }
  .choice-grid { grid-template-columns: 1fr 1fr; }
  .form-actions { align-items: stretch; flex-direction: column; }
  .form-actions .btn { width: 100%; }
  .footer-inner { align-items: start; flex-direction: column; }
}

@media (max-width: 520px) {
  .form-grid, .choice-grid, .visibility-grid, .outcomes-grid, .science-grid, .measurement-strip, .behaviour-points { grid-template-columns: 1fr; }
  .science-card { min-height: 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .science-card:last-child { border-bottom: 0; }
  .science-card > span { margin-bottom: 1.7rem; }
  .measurement-strip div, .measurement-strip div:nth-child(2) { border-right: 0; border-bottom: 1px solid var(--line); }
  .measurement-strip div:last-child { border-bottom: 0; }
  .testing-rule { display: grid; }
  .creative-matrix-head { display: none; }
  .creative-matrix > div:not(.creative-matrix-head) { grid-template-columns: 1fr; gap: 0.45rem; }
  .creative-matrix b { justify-self: start; }
  .behaviour-points article:nth-child(even) { border-left: 0; padding-left: 0; }
  .campaign-console-head { display: grid; }
  .campaign-question { grid-template-columns: 1fr; }
  .campaign-question span { grid-column: auto; }
  .campaign-question i { justify-self: start; }
  .campaign-decision { display: grid; }
  .connected-flow { display: grid; }
  .connected-flow i { transform: rotate(90deg); }
  .visibility-card { border-right: 0; border-bottom: 1px solid rgba(255,255,255,0.32); }
  .visibility-card:last-child { border-bottom: 0; }
  .outcomes-grid article, .outcomes-grid article + article { padding: 1.6rem 0 0; border-left: 0; border-top: 1px solid var(--line); margin-top: 1.2rem; }
  .outcomes-grid article:first-child { border-top: 0; margin-top: 0; }
  .preview-nav span { display: none; }
  .preview-hero { min-height: 245px; }
  .preview-projects { grid-template-columns: 1fr 1fr; }
  .preview-projects i:last-child { display: none; }
  .client-links .btn { width: 100%; }
  .lead-journey { grid-template-columns: 1fr; }
  .lead-journey div { min-height: 0; border-bottom: 1px solid #393d45; }
  .lead-journey div:last-child { border-bottom: 0; }
  .flow-heading { display: grid; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
  .ticker-track { animation: none; }
  .reveal { opacity: 1; transform: none; }
  .btn:hover, .button:hover { transform: none; }
}